14 Dec 2023

Club Matters is rebranded as Buddle and bids to champion volunteers

Club Matters is rebranded as Buddle and bids to champion volunteers

Formerly Club Matters, Buddle is the new name for Sport England’s programme to recognise, support and champion volunteers delivering sport and physical activity in England.

Following extensive consultation with partners and community organisations across the sector, the rebrand aims to broaden the reach of support to a wider range of volunteers who play such a vital role in the sporting community. 

Although many do, not all volunteers see themselves as being part of a sports club and the old name has been found to be a barrier to engagement by many volunteers. 

Sport England hopes Buddle will demonstrate that they want to help volunteers wherever they are and regardless of the type of organisation they represent. 

As part of the relaunch a new website has also been created -  www.buddle.co - where you can find out more. 

Designed to be easier to navigate with a brighter, lighter and more modern feel, it is also fully accessible so everyone can enjoy its content, tools, resources and workshops.